Why views ≠ business results

My most viral article ever has over 300k views.

It was translated to 7 languages.

Do you know how many leads I generated from that?

The life-changing number of…


A bunch of comments, sure.

A lot of shares, oh yeah.

Lots of people telling me what a great writer I was, of course.

But, you know, actual clients? Nope.

And yet…

I’ve gotten big deals from LinkedIn posts that had under 100 views.

Moraleja: (Spanish for lesson to be learned)

Results > Ego.

Measure content marketing success about what really matters:

Inbound revenue.

PS. Last time I checked, you can’t pay rent with likes or views...

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