My most viral article ever has over 300k views.
It was translated to 7 languages.
Do you know how many leads I generated from that?
The life-changing number of…
A bunch of comments, sure.
A lot of shares, oh yeah.
Lots of people telling me what a great writer I was, of course.
But, you know, actual clients? Nope.
I’ve gotten big deals from LinkedIn posts that had under 100 views.
Moraleja: (Spanish for lesson to be learned)
Results > Ego.
Measure content marketing success about what really matters:
PS. Last time I checked, you can’t pay rent with likes or views...