Why 90% of your content should not be optimized for lead gen

What’s the ROI of this post?

I have no idea... and I don’t care.

Content marketing runs into the same walls over and over:

How do you measure results?

And here’s the problem:

90% of your content should not be optimized for lead generation.

That should be a consequence of educating your market, making them aware of your solution, and adding value to them.

You’re selling B2B services, not t-shirts.

There won’t be an immediate, transactional ROI.

Now, I’m not saying you shouldn’t care about results.

You 100% should. We all run a business here.

But remember…

1) you need to be patient and think long-term

2) not everything can be measured

3) you’re building demand, not selling

4) no one cares about you, it’s ALL about them

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