What’s the ROI of this post?
I have no idea... and I don’t care.
Content marketing runs into the same walls over and over:
How do you measure results?
And here’s the problem:
90% of your content should not be optimized for lead generation.
That should be a consequence of educating your market, making them aware of your solution, and adding value to them.
You’re selling B2B services, not t-shirts.
There won’t be an immediate, transactional ROI.
Now, I’m not saying you shouldn’t care about results.
You 100% should. We all run a business here.
1) you need to be patient and think long-term
2) not everything can be measured
3) you’re building demand, not selling
4) no one cares about you, it’s ALL about them