We've changed B2B Thought Leadership:
Old World: You need PR to reach your audience and create trust.
New World: You leverage content to build a community and earn that trust.
Old World: CEOs don’t talk to the market, only the company does.
New World: CEOs are the face of the company and lead the content strategy.
Old World: One whitepaper and one ebook a quarter is our content strategy.
New World: We create 30+ pieces of content a month through social, blogs, and podcasting.
Old World: Views and engagement rate is all we measure content on.
New World: New Business Revenue is our goal, content helps fuel that.
Want to join us in this New World? Let’s talk.